Juddchella | Event Activation

Juddchella was an event for a local celebrity that brought on a lot of press in Australia (google “Juddchella” to understand the exposure around this event.)

I was the lead on the branding, styling and design of a local elite celebrity’s event in Melbourne. The event was a Coachella themed party, held in her 7.3 million dollar home. I created a brand document that detailed the branding, colour palette, moodboards and all custom built collateral. This included custom wristbands, a custom LED lit ferris wheel sign, a floral teepee photo moment, custom cut acrylic menus and bar signage – complete with food, furniture, security and entertainment solutions that were all used for this event.