Juddchella | Event Activation

First of all, google “Juddchella” to understand the popularity and exposure around this event. It was labeled one of the most widely-discussed house-warming parties in all of Australia.

I was the lead on the branding, styling and design of a local elite celebrity’s event in Melbourne. The event was a Coachella themed party, held in her 7.3 million dollar home. I created a brand document that detailed the branding, colour palette, moodboards and all custom built collateral. This included custom wristbands, a custom LED lit ferris wheel sign, a floral teepee photo moment, custom cut acrylic menus and bar signage – complete with food, furniture, security and entertainment solutions that were all used for this event.