As an Art Director for Nature’s Path, I was leading a full rebrand with an objective to focus on the products that used the best organic ingredients.
I wanted to create a clean, bright, positive colour palette that complimented their current brand, but also bridged the gap of their new brand that was being tested. To create a unified brand foundation, I led a creative photoshoot focusing on ten top products with intention to animate them, where we focused on 10 key products, ingredients and topping options. These bright images were created to build the brands foundation while being paired with simplistic colour block text treatment posts, creatively shot UGC, and organic farming informative posts.
The brand direction was praised for taking action on building the brands foundation to create more uniformity within the brand.