Dineamic provides healthy, chef quality ready made meals both in-store and for delivery in Australia’s competitive market. I was tasked to research and explore packaging sleeve options to distinguish meat from vegetarian, based on the most recent design led by Channel T.
The purpose of the exploration was to develop new options that stood out against the competitors packaging in-store. I was also tasked to develop a similar look for the delivery version, which was only to be designed as a printed sticker. I collaborated with the Creative Director to refine concepts and they were pitched directly to the client.