I like big type
and I cannot lie.

about me.

A creative who loves to produce simple yet engaging things.

I’m an integrated creative with a background in graphic design, art direction and design management.

A travel loving Canadian that’s made home in a few countries (along with visiting 30+ on the way). I’ve found myself working in Canada, London and Australia, creating work for global clients like KeepCup, Hisense Electronics, Target and STA Travel. I’m passionate about bringing brands to life by creating strategic and compelling brand visuals that tell a story. Whether it’s by art direction or design myself, I love to be part of the full strategic design process.

werk. werk. werk.

Creative Lead | Vancouver, CA
Present

Leading all company creative including re-brand across all assets and channels including digital, social media, packaging and campaigns | Art direct all brand photoshoots and video | Managing external creative team and Production Coordinator

 
Freelance Senior Designer & Art Director | Melbourne, AU | Vancouver, CA
2019 – 2021

Companies: Mustard Creative | Trout Creative | Cassette

Projects: Branding, FMCG/CPG campaigns,  CPG packaging, omni-channel advertising campaigns, e-mail marketing, brochures, social advertising and strategy, event collateral, experiential, event activations

Clients: Keepcup | Hisense Electronics | Reece Plumbing | Coles (Liquor) | Target Australia | Colliers International | Dineamic Meals | Rebecca Judd | RMIT University | Nature’s Path

Global Art Director, STA Travel |  London, UK
2016 – 2019

Led creative projects for a global in-house creative team of 14 across seven countries: United Kingdom, United States, New Zealand, Australia, Singapore, Thailand and South Africa | Ensured all divisional artwork was in-line with brand guide and at the highest quality | Led marketing calls to discuss new project creative direction | Created trend reports on retail innovation and target market research | Led digital team meetings to build measurable, target led campaigns. Ex. E-mail campaign initiative project saw a 37% increase in sales – led by strategy and motion | Performance reviews with direct reports to measure progress and provide mentorship

Creative Lead, Swoon Editions | London, UK
2015 – 2016

In-house role at eCommerce start-up modern furniture retailer ($40 million in sales, 2018) | Led design team and project managed high volume workload | Worked closely with Head of Marketing to create, test and analyse all OOH and print advertising campaigns | Recruited freelancers | Prepared team performance reports

Projects: Print, digital assets, print adverts, OOH,  daily digital campaigns

Art Director, Freelance | Calgary, CA
2015 

Full-time contracts with Crystal Creek Homes and William Joseph Communications | Projects created from concept to completion | Presented designs directly to clients 
Projects: Print, digital, identity, advertising, branding, packaging
Clients: Canadian Lentils | Graf Hockey | Fabricland | Tourism Saskatoon

Graphic Designer, Western Sky Creative | Calgary, CA
2012-2015 

Boutique agency role | Concept to completion projects | Team collaboration | Direct client relationships and pitches 
Projects:
Branding, print, digital, identity,advertising
Clients:
Cascade Shops | Vertigo Theatre | Alberta Health | Altalink | Calgary Economic Development

Graphic Designer, Backstreet Creative | Edmonton, CA
2010-2012 

Boutique agency role | Concept to completion projects | Team collaboration and brainstorm sessions | Direct client relationships and pitches
Projects: Print, digital, identity, packaging, advertising, print press runs
Clients: Government of Alberta | Freson Bros / IGA Supermarket | University of Alberta

expertise.

Creative Direction
86%
Team Management
75%
Brand Strategy
65%
Creative Design
95%
Design Research
80%
Project Management
95%

clients.

*Worked with clients above while freelancing at creative agencies, in-house or while being employed at an agency.

About Us

Bifrost is a very clean and contemporary WordPress Theme which fits any needs, it finds use in different purposes like agencies, freelancers, photographer, e-commerce stores.

hello@neuronthemes.com