I like big type
and I cannot lie.

about me.

A creative who loves to produce simple yet engaging things.

I’m an integrated creative with a background in graphic design, art direction and design management.

A travel loving Canadian that’s made home in a few countries (along with visiting 30+ on the way). I’ve found myself working in Canada, London and Australia, creating work for global clients like KeepCup, Hisense Electronics, Target and STA Travel. I’m passionate about bringing brands to life by creating strategic and compelling brand visuals that tell a story. Whether it’s by art direction or design myself, I love to be part of the full strategic design process.

werk. werk. werk.

Freelance | Melbourne, AU  
2019 – March 2020

Companies: Mustard Creative | Trout Creative | Cassette

Projects: Branding, FMCG campaigns, omni-channel advertising campaigns, EDMs, brochures, social advertising, event collateral, experiential, event activations

Clients: Keepcup | Hisense Electronics | Reece Plumbing | Coles (Liquor) | Target Australia | Colliers International | Dineamic Meals | Rebecca Judd | RMIT University

Global Creative Manager, STA Travel |  London, UK
2016 – 2019

Led a global creative team across seven divisions: United Kingdom, United States, New Zealand, Australia, Singapore, Thailand and South Africa | Managed workflow of 50+ new creative briefs a week | Ensured all divisional artwork was in-line with brand guide and at the highest quality | Led marketing calls to discuss new project creative direction | Created trend reports on retail innovation and target market research | Led digital team meetings to build measurable, target led campaigns. Ex. EDM initiative project saw a 37% increase in sales – led by strategy and motion | Performance reviews with direct reports to measure progress and provide mentorship

Creative Lead, Swoon Editions | London, UK
2015 – 2016

In-house role at eCommerce start-up modern furniture retailer ($40 million in sales, 2018) | Led design team and project managed high volume workload | Worked closely with Head of Marketing to create, test and analyse all OOH and print advertising campaigns | Recruited freelancers | Prepared team performance reports

Projects: Print, digital assets, print adverts, OOH,  daily digital campaigns

Art Director, Freelance | Calgary, CA

Full-time contracts with Crystal Creek Homes and William Joseph Communications | Projects created from concept to completion | Presented designs directly to clients 
Projects: Print, digital, identity, advertising, branding, packaging
Clients: Canadian Lentils | Graf Hockey | Fabricland | Tourism Saskatoon

Graphic Designer, Western Sky Creative | Calgary, CA

Boutique agency role | Concept to completion projects | Team collaboration | Direct client relationships and pitches 
Branding, print, digital, identity,advertising
Cascade Shops | Vertigo Theatre | Alberta Health | Altalink | Calgary Economic Development

Graphic Designer, Backstreet Creative | Edmonton, CA

Boutique agency role | Concept to completion projects | Team collaboration and brainstorm sessions | Direct client relationships and pitches
Projects: Print, digital, identity, packaging, advertising, print press runs
Clients: Government of Alberta | Freson Bros / IGA Supermarket | University of Alberta


Creative Direction
Team Management
Brand Strategy
Creative Design
Design Research
Project Management


*Worked with clients above while freelancing at creative agencies, in-house or while being employed at an agency.

About Us

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