I like big type
and I cannot lie.
about me.
A creative who loves to produce simple yet engaging things.
I’m an integrated creative with a background in graphic design, art direction and design management.
A travel loving Canadian that’s made home in a few countries (along with visiting 30+ on the way). I’ve found myself working in Canada, London and Australia, creating work for global clients like KeepCup, Hisense Electronics, Target and STA Travel. I’m passionate about bringing brands to life by creating strategic and compelling brand visuals that tell a story. Whether it’s by art direction or design myself, I love to be part of the full strategic design process.
werk. werk. werk.
Senior Art Director, Blink Agency – Vancouver, CA
present
Collaborate on 360 campaigns, working closely with a Copywriter and Strategist to build compelling campaigns. Storyboarding, art direct campaign and brand shoots, mentor junior designers, pitch directly to clients.
Clients: Oceans, GoldSeal, Ambulance Paramedics of BC, Sensible Meat, Port City Spirits Distillery
Art Director & Senior Designer, AntiSocial, ThinkingBox Company – Vancouver, CA
2021-2022
Art direct brand photoshoots for digital campaigns, lead client presentations and pitches, collaborating directly with copywriter to creatively concept and execute social first campaign ideas, manage junior designers while building growth plan. Won over 2 million of business in pitches.
Clients: MUSH Oats, Chobani, Hershel, Sesh Gum, Moxies, FitXR
Creative Lead, Alpha Foods – Vancouver, CA
2021
Leading all company creative including re-brand across all assets and channels including digital, social media, packaging and campaigns | Art direct all brand photoshoots and video | Managing external creative team and Production Coordinator
Freelance Senior Designer & Art Director – Melbourne, AU / Vancouver, CA
2019 – 2021
Companies: Mustard Creative | Trout Creative | Cassette
Projects: Branding, FMCG/CPG campaigns, CPG packaging, omni-channel advertising campaigns, e-mail marketing, brochures, social advertising and strategy, event collateral, experiential, event activations
Clients: Keepcup | Hisense Electronics | Reece Plumbing | Coles (Liquor) | Target Australia | Colliers International | Dineamic Meals | Rebecca Judd | RMIT University | Nature’s Path/
Global Art Director, STA Travel – London, UK
2016 – 2019
Led creative projects for a global in-house creative team of 14 across seven countries: United Kingdom, United States, New Zealand, Australia, Singapore, Thailand and South Africa | Ensured all divisional artwork was in-line with brand guide and at the highest quality | Led marketing calls to discuss new project creative direction | Created trend reports on retail innovation and target market research | Led digital team meetings to build measurable, target led campaigns. Ex. E-mail campaign initiative project saw a 37% increase in sales – led by strategy and motion | Performance reviews with direct reports to measure progress and provide mentorship
Creative Lead, Swoon Editions – London, UK
2015 – 2016
In-house role at eCommerce start-up modern furniture retailer ($40 million in sales, 2018) | Led design team and project managed high volume workload | Worked closely with Head of Marketing to create, test and analyse all OOH and print advertising campaigns | Recruited freelancers | Prepared team performance reports
Projects: Print, digital assets, print adverts, OOH, daily digital campaigns
Art Director, Freelance – Calgary, CA
2015
Full-time contracts with Crystal Creek Homes and William Joseph Communications | Projects created from concept to completion | Presented designs directly to clients
Projects: Print, digital, identity, advertising, branding, packaging
Clients: Canadian Lentils | Graf Hockey | Fabricland | Tourism Saskatoon
Graphic Designer, Western Sky Creative – Calgary, CA
2012-2015
Boutique agency role | Concept to completion projects | Team collaboration | Direct client relationships and pitches
Projects: Branding, print, digital, identity,advertising
Clients: Cascade Shops | Vertigo Theatre | Alberta Health | Altalink | Calgary Economic Development
Graphic Designer, Backstreet Creative – Edmonton, CA
2010-2012
Boutique agency role | Concept to completion projects | Team collaboration and brainstorm sessions | Direct client relationships and pitches
Projects: Print, digital, identity, packaging, advertising, print press runs
Clients: Government of Alberta | Freson Bros / IGA Supermarket | University of Alberta
expertise.
*Worked with clients above while freelancing at creative agencies, in-house or while being employed at an agency.