I like big type
and I cannot lie.

about me.

A creative who loves to produce simple yet engaging things.

I’m an integrated creative with a background in graphic design, art direction and design management.

A travel loving Canadian that’s made home in a few countries (along with visiting 30+ on the way). I’ve found myself working in Canada, London and Australia, creating work for global clients like KeepCup, Hisense Electronics, Target and STA Travel. I’m passionate about bringing brands to life by creating strategic and compelling brand visuals that tell a story. Whether it’s by art direction or design myself, I love to be part of the full strategic design process.

experience.

Senior Art Director, Freelance – Remote

2025

Agencies: Reach Agency, Collier.Simon (Los Angeles)
Clients: QuickBooks, Klaviyo, Purina, Nestle Unwell Hydration, Hostess

Senior Art Director, OLIVER Agency – Vancouver, CA

2023-2024
Clients: Clean & Clear, Neutrogena, Aveeno

Led photoshoots, video content creation, digital, event activations and social channels (TikTok, Instagram) for Neutrogena and Clean & Clear | Oversaw and approved all creative deliverables | Managed six creatives, fostering motivation through one-on-ones and collaborative sessions | Collaborated with project and account managers to delegate tasks, set timelines and streamline workflows

-Drove $800K in new business revenue by securing high-value TikTok retainer, resulting in team expansion
-Increased Instagram followers by 20K and doubled engagement from 2022
-Optimized video content production process by consolidating weekly shoots into two day monthly schedule, boosting output quality, team productivity and client satisfaction
-Created brand asset library, improving collaboration and accelerating project turnaround time for remote teams

Art Director & Senior Designer, AntiSocial, ThinkingBox Company – Vancouver, CA
2021-2022

Art direct brand photoshoots for digital campaigns, lead client presentations and pitches, collaborating directly with copywriter to creatively concept and execute social first campaign ideas, manage junior designers while building growth plan. Won over 2 million of business in pitches.
Clients: MUSH Oats, Chobani, Hershel, Sesh Gum, Moxies, FitXR

Creative Lead, Alpha Foods – Vancouver, CA
2021

Leading all company creative including re-brand across all assets and channels including digital, social media, packaging and campaigns | Art direct all brand photoshoots and video | Managing external creative team and Production Coordinator

Freelance Senior Designer & Art Director – Melbourne, AU / Vancouver, CA
2019 – 2021

Companies: Mustard Creative | Trout Creative | Cassette

Projects: Branding, FMCG/CPG campaigns, CPG packaging, omni-channel advertising campaigns, e-mail marketing, brochures, social advertising and strategy, event collateral, experiential, event activations

Global Art Director, STA Travel – London, UK
2016 – 2019

Led creative projects for a global in-house creative team of 14 across seven countries: United Kingdom, United States, New Zealand, Australia, Singapore, Thailand and South Africa | Ensured all divisional artwork was in-line with brand guide and at the highest quality | Led marketing calls to discuss new project creative direction | Created trend reports on retail innovation and target market research | Led digital team meetings to build measurable, target led campaigns. Ex. E-mail campaign initiative project saw a 37% increase in sales – led by strategy and motion | Performance reviews with direct reports to measure progress and provide mentorship

Creative Lead, Swoon Editions – London, UK
2015 – 2016

In-house role at eCommerce start-up modern furniture retailer ($40 million in sales, 2018) | Led design team and project managed high volume workload | Worked closely with Head of Marketing to create, test and analyse all OOH and print advertising campaigns | Recruited freelancers | Prepared team performance reports

Projects: Print, digital assets, print adverts, OOH, daily digital campaigns

Graphic Designer, Western Sky Creative – Calgary, CA
2012-2015

Graphic Designer, Backstreet Creative – Edmonton, CA
2010-2012

Boutique agency role | Concept to completion projects | Team collaboration and brainstorm sessions | Direct client relationships and pitches
Projects: Print, digital, identity, packaging, advertising, print press runs
Clients: Government of Alberta | Freson Bros / IGA Supermarket | University of Alberta