STA Travel partnered with Destination Canada to host an “all you can eat pancake breakfast” experiential activation at four UK universities.
The purpose of this activation was to promote Canada’s trendy side to appeal to the youth demographic and create a memorable experience for attendees.
I led the creative on the project, working closely with marketing team and the designer, to create a modern, trendy brand activation identity. I oversaw each piece of the activation, helping curate the an atmosphere that represented the new, simplistic brand identity.
Through this activation, we were able to capture over 5000 attendees data, served over 6000 pancakes and had 11.4K snapchat geo filter views.