As part of updating GoldSeals’ brand and tone of voice, an overhaul of the website was included. With a focus on showing Goldseal products in a fresh, delicious and versatile way, the idea was to inspire the audience to see canned fish in a whole new way.

The campaign was built¬† around the satiation sounds made paired with delicious-looking recipe imagery that you wouldn’t normally associate with canned food to give the campaign a playful, inspirational (yet clean) makeover.


  • Client


  • Agency

    Agency Blink

  • Project Date


  • Location

    Vancouver, British Columbia

  • Category

    Art Direction