As part of updating GoldSeals’ brand and tone of voice, an overhaul of the website was included. With a focus on showing Goldseal products in a fresh, delicious and versatile way, the idea was to inspire the audience to see canned fish in a whole new way.
The campaign was built around the satiation sounds made paired with delicious-looking recipe imagery that you wouldn’t normally associate with canned food to give the campaign a playful, inspirational (yet clean) makeover.
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Client
GoldSeal
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Agency
Agency Blink
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Project Date
2023
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Location
Vancouver, British Columbia
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Category
Art Direction
Digital
