As we were updating GoldSeals’ overall brand and tone of voice, an overhaul of the website was included. With a focus on showing Goldseal products in a fresh, delicious and versatile way, we wanted to inspire the audience to see canned fish in a whole new way.

 

Our campaign concepted around the satiation sounds made paired with delicious-looking recipe imagery that you wouldn’t normally associate with canned food.  

 

We brought in a bright colour palette and played with large typography to be the focus of the page to give the look a playful, inspirational (yet clean) makeover.

 

  • Company

    GoldSeal

  • Project Date

    2023

  • Location

    Vancouver, British Columbia

  • Category

    Art Direction
    Digital

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