As we were updating GoldSeals’ overall brand and tone of voice, an overhaul of the website was included. With a focus on showing Goldseal products in a fresh, delicious and versatile way, we wanted to inspire the audience to see canned fish in a whole new way.
Our campaign concepted around the satiation sounds made paired with delicious-looking recipe imagery that you wouldn’t normally associate with canned food.
We brought in a bright colour palette and played with large typography to be the focus of the page to give the look a playful, inspirational (yet clean) makeover.