Mush Oats Launch Campaign

The problem:
MUSH overnight oats didn’t want to be just another health brand. As a newer yet successful minimal ingredient convenience product, they wanted fresh, disruptive content to differentiate from other health brands.

The solution: Building on the products unique selling points of convenience and clean, simple ingredients, we positioned the oats brand as “ the overnight oats you want to wake up with”. Only 6 wholesome ingredients. We played with double entendre’s to create scroll stopping content and ran tailored photoshoots to build out the digital campaign across channels.

The outcome: Our results were an increase of FB reach of 552%, platform growth by 1.3K, an 250% increase in instagram mentions and had our campaign featured in AdWeek.