I led the creative for a new brand in a new prestigious area located near a million dollar park development in Melbourne, Australia.  I used gold contrasting with a rich greenery texture as the leading brand elements to reinforce the parks affluent appeal – creating a high-end luxury look.

The strategy for advertising was to emphasize the luxurious parkland across all channels. The branding campaign was so successful, all eleven townhomes sold out within 90 days of launching.


  • Company

    Porter Davis Homes

  • Project Date

    August 2019

  • Location

    Melbourne, Australia

  • Category

    Creative Direction
    Multi-channel Campaign
    OOH Advertising
    Social Media Advertising