A sought after neighbourhood surrounded by 2.3 million dollar parkland
I led the creative for a new brand in a new prestigious area located near a million dollar park development in Melbourne, Australia. I used gold contrasting with a rich greenery texture as the leading brand elements to reinforce the parks affluent appeal – creating a high-end luxury look.
The strategy for advertising was to emphasize the luxurious parkland across all channels. The branding campaign was so successful, all eleven townhomes sold out within 90 days of launching.
Company
Porter Davis Homes
Project Date
August 2019
Location
Melbourne, Australia
Category
Branding
Creative Direction
Multi-channel Campaign
OOH Advertising
Social Media Advertising
Emails
Website
Print